International Expansion of Grupo Bimbo-Challenges and Opportunities
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Case Code: BSTR503 Case Length: 11 Pages Period: 1945-2016 Pub Date: 2016 Teaching Note: Available |
Price: Rs.400 Organization : Grupo Bimbo Industry :Baking Industry Countries : Mexico Themes: Modes of International Expansion/ Globalization |
Abstract Case Intro 1 Case Intro 2 Excerpts
Backdrop: The Story of Indian Public Sector Banks
Bimbo’s origins went back to the year 1903, when Juan Servitje (Juan) from Spain arrived in Mexico to explore business opportunities. He joined a bakery called “La Flor de Mexico”, managed by his uncle José Torrallardona (Torrallardona) in 1905. In his endeavor to start a business on his own and to meet his financial necessities, Juan left his uncle’s business and worked in different places, trying his hand at various jobs. He started different projects but was not successful in any of them. In the year 1928, Juan with the financial support of his colleagues (Bonet and Tinoco) who worked at “La Flor de Mexico”, started a bakery business “El Molino”. All the partners worked together and shared the profits and losses from the business. However, by the year 1935, Juan managed to acquire the total stake in “El Molino” from his friends. A year later, he passed away......
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